How we got an extra 9,000 purchases for a SaaS company

How we got an extra 9,000 purchases for a SaaS company


Ads that don't look like ads, Buffalo Wild-Wing Friendships and the fundamentals.

Ads that don't look like ads, Buffalo Wild-Wing Friendships and the fundamentals.

My friend Aarun said we killed it!

We teamed up on an account and helped a SaaS company that’s the TurboTax equivalent of their country.

After implementing best practices, results are insane.

We already out-performed last year with an extra 9,000 purchases. That’s with less spend AND 3 months to go!

Not all campaigns are like this from the get-go. But I believe with enough iterations, any problem can be solved.

Like how the invention of the first wheel turned into the wheels of the Mars Rover.

I asked myself what was the 80/20 that got us these results?

It came down to two fundamentals.

1. If Content is King, provide value to the other person on the other end of the screen.

This means ads that don’t look like ads but resemble native content our friend and family share. Entertaining, educational, inspirational.

I’m finding more and more that if I could pick just one Content or Distribution, I’d double down on great content. Because without great content, there’s no point in sharing it.

We wouldn’t want to share bad content with our friends–maybe unless it was THAT bad it was funny.

I'm finding more and more that if I could pick just one Content or Distribution, I'd double down on great content. Because without great content, there's no point in sharing it.

2. If Distribution is Queen, sequence our content with multiple touches.

Any relationship starts naturally with small interactions.

With friends, first we’re strangers and have small talk “Weathers nice”.

Then we find common ground and meet each other at work or the gym…and we’re acquaintances.

Then we go out for a bite at Buffalo Wild Wings…and we’re friends.

We want to mimic what we do in person on the screen. The good stuff anyway.

We want to strive to be that great friend who’s always there to help.

What we don’t want to be, is that friend who forgot their wallet and never pays for lunch┬á­čśé.

Things in Digital changes very fast.

I feel like I buy a new course, attend a webinar, learn from industry leaders every day.

As much as I love learning about the latest and greatest, sometimes when I’m stuck, I revert back to foundation.

Mind and Mastery

I share what I’ve learned with BlitzMetrics, a marketing firm powering today’s largest brands like Nike and the Golden State Warriors.┬á

You’ll hear about my approach to┬ámarketing, branding, and what I’ve learned when it comes to mindset and mastery. Because without the latter, it’s tough to do the former. Let’s stay connected and grow together.

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